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Builders Are Sweetening the Deal: Why Home Buyers May Want to Take a Look

REALTOR® Magazine MediaReal Estate News

August 22, 2025

By: Melissa Dittmann Tracey

From mortgage rate buydowns to steep price cuts, record incentives are helping shrink the gap between new and resale homes.

© AnthonyRosenberg / iStock / Getty Images Plus

Home buyers today are navigating elevated mortgage rates [...]

July 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties

Posted by: Communications Department on Thursday, August 21, 2025

SARASOTA, Fla. (August 21, 2025) – The REALTOR® Association of Sarasota and Manatee (RASM) has released its July 2025 real estate market report, offering a comprehensive analysis of key trends across both counties. According to data from Florida REALTORS®, the July [...]

15th New Insurer Approved in Florida Since Reforms

By Ron Hurtibise -

Cape Coral–based Vision Insurance Exchange is set to launch in November, writing policies statewide, except for Monroe County, as Florida’s market stabilizes.

TALLAHASSEE, Fla. — Suddenly insurance companies seem to be falling out of the sky in Florida.

Another new company – the 15th since lawmakers [...]

Mortgage Rates at Lowest Level Since October

By Alex Veiga -

Rates on 30-year mortgages fell to 6.58% from 6.63% last week while 15-year rates dropped to 5.71% from 5.75%, Freddie Mac said.

MCLEAN, Va. — The average rate on a 30-year U.S. mortgage fell this week to its lowest level in nearly 10 months, giving prospective homebuyers a sorely needed boost in purchasing power [...]

Stay in the Loop: Your Essential Market Insider for Real Estate Updates & Trends – Daily Update!

Welcome to the official Market Insider page—your go-to hub for the latest real estate updates and expert insights! Whether you are a first-time home buyer, a seasoned investor, or simply intrigued by market trends, my content is designed to keep you informed from day one. In this rapidly evolving market, staying connected is essential. My [...]

ECONOMIC INSIGHTS

With Marcy Rossell -

LeadingRE well renowned chief economist Marci Rossell translates complex geopolitical developments into practical, real-world implications, especially for those making decisions in industries like real estate, where timing, confidence, and economic context matter. Her insights remain relevant month after month, [...]

Why Now Is the Smart Time to Buy – Before Interest Rates Shift Again

Mortgage rates have recently ticked down, with the average 30-year fixed rate hovering around 6.81%—a modest but meaningful relief for today’s buyers. After months of hovering near 7%, this dip is giving serious buyers a much-needed opening to lock in a better deal.

But here’s the catch—and the opportunity:
If interest rates continue to [...]

Staging Tips: Make Your Sarasota Home Irresistible

In Sarasota's increasingly competitive real estate market, proper staging can be the difference between a quick sale at full price and a home that lingers on the market. Buyers today are heavily influenced by what they see online before ever stepping foot in your home. Professional staging helps your property stand out in photos and creates [...]

How to Price Your Sarasota Home to Sell Fast

Pricing your Sarasota home correctly from day one is the single most important factor in selling quickly and for top dollar. In today's shifting market, homes that are priced right are still selling within 30 days, while overpriced properties linger for months and often sell for less than they would have if priced correctly initially. The [...]

Why Out-of-State Buyers Are Choosing Sarasota

Sarasota has become a top destination for out-of-state buyers, with migration from the Northeast, Midwest, and West Coast reaching record levels in recent years. This trend accelerated during the pandemic and continues to reshape our local real estate market. As remote work becomes permanent for many professionals, Sarasota offers an [...]

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